Press Release - June 26th, 2014
UPCOMING INDEPENDENT HORROR FILM “PANIC” APPOINTS JEFF FULLER TO EXECUTIVE PRODUCER; WILL LEAD MARKETING, PUBLICITY, AND SOCIAL MEDIA FOR THE FILM EFFECTIVE IMMEDIATELY
MINNEAPOLIS, MN - June 26th, 2014 - “Panic” the Minnesota based independent horror film from producers Jason Riesgraf, Stephanie Riesgraf, Mike Ascher, and J. Dan Moores today announced that Jeff Fuller, a senior level marketing, communications, and creative services leader based in Minneapolis, has agreed to join the production as executive producer and director of marketing and publicity.
Working closely with writer and director Jason Riesgraf, Jeff has been charged with conceptualizing the long-term vision, strategic messaging, and marketing strategies for the film. In addition, Jeff will hold the roles of social media director, creative director, unit publicist, and unit still photographer. In these roles, he'll be spearheading press relations, brand marketing, content marketing, photograph selection, and key art design.
Previously, Jeff Fuller had been acting as a creative and marketing consultant for the film in an informal capacity.
“I am absolutely thrilled that Jeff Fuller has agreed to join our team. Truth be told, I had not considered doing any marketing or promotion until well after the film would be complete. Jeff has persuasively convinced me that we need to initiate the marketing process immediately to adequately build audience anticipation, professionalism, and credibility. By making marketing a key priority and foundation for “Panic” we really give ourselves a legitimate chance to succeed,” said Jason Riesgraf.
Added Jeff Fuller, “This is Jason’s first feature film. We’re building a brand from scratch, with absolutely no prior awareness. That’s a tremendous challenge. One that I’m looking forward to conquering.”
Jeff Fuller holds fifteen years of experience in marketing communications, graphic design, photography management, market research, social media marketing, and branding. He also holds extensive experience in out-of-home, placed based advertising, and digital content marketing.
“Panic” is set to commence principal photography July 2014.
Directed by Jason Riesgraf, written by J. Dan Moores & Jason Riesgraf, and produced by Mike Ascher, Jeff Fuller, J. Dan Moores, Jason Riesgraf, and Stephanie Riesgraf, “Lake Runs Red” stars Lauren Morris, Kaci Wegleitner, Helene Donohue, Michael Hertenstein, and C.J. DeVaan.
“Panic” is currently in pre-production. “Panic” is proudly and exclusively produced in Minnesota.
Two college girlfriends go to their parent's secluded northern Minnesota lake cabin to prepare for final exams. An uninvited visitor stops by. He isn't there to study.
Director and Producer